Advertising existed and thrived for decades without it,” Cook said. “Technology does not need vast troves of personal data, stitched together across dozens of websites and apps, in order to succeed. But soon people using iPhones will be asked to explicitly opt in to having their data shared among advertisers, apps, and data brokers.Īpple CEO Tim Cook explained the change in a Jan. 28 speech at the Computers, Privacy and Data Protection conference. Privacy settings are usually opt-out and often buried deep in an app’s settings. Data collection has long operated under the premise that millions of people are fine with being tracked, their movements and behaviors shared and sold, unless they explicitly say no. The move is a complete rethinking of privacy rights. Your phone’s apps collect and share a lot of information-from your location, to your browsing habits, to your search history.īut for iPhone owners, that’s about to change in significant ways.Īpple announced in June 2020 that this spring it would begin requiring iPhone, iPad, and tvOS apps to get consent to share people’s data with third parties like data brokers and other apps.
You may have noticed an influx of ads for furniture on your Instagram feed after looking for a new chair for your work-from-home setup, or promoted posts for a coffee shop that you’ve only ever walked past.
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